Simply Online Consulting | Online Marketing Services Cheltenham

Website Conversion

You may think that attracting visitors to your site through SEO and Pay Per Click methods is all you need to do right? Well you'd be very wrong! Maximising website conversion is critical to any business with an online presence. Whether you have a transactional website and want to convert more visitors into customers through your shopping basket, or you're a B2B business looking for potential leads to contact you for further information then website conversion is critical.

Take the following example of a company selling jackets whose average order value online is £50. They have 600 visitors a day and convert 1% of them into sales. That generates £300 a day in sales.

Now, if they could increase their conversion rate to 1.5% they'd generate £450 a day in sales, or a 50% increase. To increase their sales by this amount simply by focusing on traffic would require them to find an additional 300 visitors a day.

So in this example a half percent increase in conversion is the equivalent to a 50% increase in traffic.

When looked at this way it becomes immediately clear why conversion counts! Website conversion should never be forgotten at the expense of purely focusing on traffic generation.

So how do you increase conversion? Every part of your site needs to be examined and analysed. It's critical to understand at what point and why visitors leave your site.

Is your site navigation confusing?
Is it because you don't provide the correct information at the right time?
Not enough images of the product or service you are offering?
Does the site not look trustworthy?
Is the checkout process long winded and over complicated?

These are just some suggestions as to what could be happening. However, there may be many underlying factors adversely affecting your website conversion rate. To really understand what is happening you need the help of an internet marketing consultancy.

We've got years of experience improving website conversion rates, so If you want to improve the conversion rate of your website then contact us here.

Something to Think About.

Three quarters of consumers say poor website usability has put them off dealing with a company.

Eighty-six percent of UK consumers say they have researched a company online before choosing whether or not to use them but 78% have been put off from dealing with a company because of the poor process and usability on its web site.

Source: Rawnet