Start a new Google AdWords account today and get a £50 advertising credit free of charge to get you going!
Google AdWords is also known as Pay Per Click marketing. On the Google search page you’ll notice ads on the right hand side and sometimes the top of the page. These advertisers pay every time one of their ads is clicked. The cost per click is dependent on how competitive the keyword is, so for example “cheap car insurance” could cost £4 a click, whereas “sunbed reconditioning Scotland” may only be a few pence.
You can allocate an exact budget to this advertising on a daily or monthly basis, once you’ve used it up the ads stop displaying. You can stop the ads at any moment, run them seasonally, or decide to show them only at certain times of day. You can also target certain areas of the country if applicable and obviously only display your ads when the relevant search keyword is typed in. Different campaigns can be set up, run and tested at any time.
So is there a place for Google AdWords in your online marketing plan alongside SEO? Absolutely! Remember, any SEO work can take weeks to take effect and only then will you know if its working or not.
A Google AdWords campaign can be set up in minutes giving you instant access to the number one advertising spot. Feedback comes within hours. Using this information an AdWords campaign can be built to test keyword combinations for later use in SEO work. It also provides perfect complementary advertising, allowing you to advertise on keywords at short notice which is perfect if your business is seasonal, you introduce lots of new products and offers or just need additional traffic. Remember, its highly trackable so you'll always know what your marketing return on investment is using this method of advertising!
We're Google Qualified and have expert Pay Per Click knowledge and experience in setting up highly targeted Google AdWords campaigns.
We also work with clients building and managing Bing and Yahoo search campaigns. These two should never be discounted, recent reports show that Bing now has an 11% share of the UK market alone.
Interested? Want to find out more? Click here to contact your local Cheltenham based Google AdWords consultancy