Search Engine Optimisation
Search Engine Optimisation or "SEO" for short is critical for every online business today. It simply cannot be ignored. But what exactly is SEO?
The term SEO quite simply covers a series of online marketing techniques used to increase your rankings in Search Engine results pages (known as SERPS). The more highly you rank in each result the higher the click thru rate (CTR) to your site and therefore the higher traffic levels your site will receive. So how does an SEO company do it?
On page Optimisation. In order to maximise the number of searches your site appears in, keyword analysis is crucial. Simply put, the search engine optimisation company find the keywords that are used in the highest volume of searches relevant to your site, then analyse which of those keywords have the least competition.
The results return the keyword(s) which have the greatest opportunity for you to appear highly in the rankings for those search terms. Once the keywords have been identified the SEO company then optimise the site around those keywords, this involves re-writing of title tags, meta descriptions, meta-keywords as well as on page copy.
Off page Optimisation - also know as "Link Building". As part of the algorithm Google (and other search engines) use, they place an emphasis on the “importance” of a site. To establish its importance Google will analyse the number of other sites which link to your site. If a link is from a site which has a higher ranking (known as Google Page Rank) it is worth more than a link from a site with a lower ranking.
So in effect quantity of links is important, but quality of links is more important! Google then uses this ranking (in addition to other factors) to rank your site for particular search terms.
It's very important to check the SEO company you engage with only use ethical linking methods, do not be persuaded into using any methods which involve link farms etc. As a professional search engine optimisation company we only use ethical methods in all our projects.
Off page optimisation sounds expensive. In reality a targeted campaign of 3 - 5 keywords can cost as little as £150 per month. Results can be achieved within 3 - 6 months.
Interested? Want to find out more? Click here to contact your local Cheltenham based SEO company.
A Search Fact
73% of online transactions begin with search engines.
85% of users look only at the first page of results.
Last year Google trends included people finding more ways to be green and an increase in DIY projects and comfort foods such as "ice-cream"
*Source: The Observer July 2009
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